Have you just started an online project and wanted to make money as soon as possible? The time has come to incorporate into you’re marketing and commercial department new strategies that will help you increase sales and position yourself as a benchmark in your sector. In this article, you have everything you need to establish the right steps and successfully develop an e-commerce strategy or an online, realistic, efficient and profitable marketing plan.
Here are the basic points you must know to start your marketing plan, these steps can be extended everything you need but I recommend you start by simplifying to the maximum, things tend to complicate naturally:
Step 1: Find out where you are and set goals to know where you want to go.
I always say it, it seems obvious, but the first point of any marketing strategy is to find out and be aware of where the company or project is located. It is challenging to go from 0 to 100, be clear that the growth is progressive and always marks a trend. Radically changing this pattern is often complicated, so it is essential to know at what time we are to find out if we improve or worsen with each new strategy.
I can think of several ways to find out the situation of your company, product or service, to have a starting point for the strategy:
Billing for the last three years.
Sales of the last three years of the service or product.
Monthly searches on Google that our brand or product has.
Visits to our page.
Calls received thanks to our site.
And so all you want.
Once you find out where you are, establish a logical progression of growth from the new actions. I like to develop three scenarios (optimistic, realistic, pessimistic) that serve me to manage growth variables to make decisions in real time and minimize uncertainty.
You will be surprised how many times the plans are fulfilled and your reaction capacity by the simple fact of having projected several types of scenarios, in the case that the desired objectives are not met. By the way, you should establish containment plans and special actions for these special situations.
It may also be the case that you just start with your company or project, and you will not have this type of data that I have commented. Therefore you must go directly to step 2 and mark your objectives based on the market and taking into account your competence.
Step 2: Analyze the market and your competition. Find out who your potential customers are.
Today we have many tools to analyze the online market and our competition that has a presence on the Internet. We can know the keywords by which they are positioned, what are the most sought criteria and whether the Internet market is demanding our product or not.
I leave you a small list of the tools that I use to analyze the market and the competition.
Semrush: It helps me to know the traffic that has the sites of the competition, see who is competing for the keywords that interest me and if the product or service in question has demand on the Internet. I also use it to plan my pay per click campaigns and know how much the click is paid on a specific keyword.
Keyword Planner: I use it to discover niche keywords that have many searches and little competition.
Mozrank and Alexa: They help me to know the authority of the pages of the competition and analyze the difficulty of the online market where I will compete.
Step 3: Adapt the way your company communicates with your target audience.
Of course, now that we know our target audience, we can adapt the message and the way in which our company communicates with its market. We will have to position ourselves where our clients are, find what websites interest them, what kind of information they usually consult. In this way, we will be able to capture your attention generating exciting information, often related to the sale of our product or service and at other times only with the intention of informing and loyalizing you.
Step 4: Learn to master the necessary tools to manage your projects on the Internet.
Keep an eye on the trending tools in the marketing and learn how to use those for the growth of your business.
Step 5: Communication campaigns on the Internet. Web positioning, social media marketing.
At this point, you already have enough information about the market and your competition. You have set some goals and the time has come to start your communication campaign.